Cookie Policy

This Cookie Policy explains what cookies are, which ones Trusted Play Guide (trustedplayguideuk.com) places on your device and why, and how you can control them. It should be read together with our Privacy Policy, which describes how we handle personal data more generally. By continuing to use the site with cookies enabled you agree to their use as described here.

What cookies are

A cookie is a small text file that a website stores on your computer or phone when you visit. It lets the site recognise your device on later visits or as you move between pages. Cookies cannot run programs or carry viruses.

Session cookies are deleted when you close your browser. Persistent cookies stay on your device until they expire or you delete them. First-party cookies are set by trustedplayguideuk.com; third-party cookies are set by other organisations whose services we use, such as analytics or advertising providers.

The cookies we use

Essential cookies

These are required for the site to work and cannot be switched off in our systems. They include cookies that keep the site secure, balance load across our servers and support the anti-abuse technology we use to tell genuine visitors apart from automated traffic. Blocking them may stop parts of the site from functioning.

Preference cookies

Preference cookies remember choices you make — for example whether you have dismissed a notice — so we do not ask you again. They do not track you across other websites.

Analytics cookies

We use analytics services such as Google Analytics and Microsoft Clarity to understand how visitors use the site: which pages are read, how long people stay and where they leave. The information is aggregated and helps us improve the comparisons we publish. IP addresses are truncated or anonymised where the provider supports it.

Marketing cookies

We run paid campaigns to reach people searching for casino comparisons. Cookies from Google Ads and Meta let us measure whether those campaigns work and, where you have consented, show you more relevant adverts elsewhere. They may be set by us or by the advertising platform.

Third-party and affiliate cookies

When you follow a link to a casino, that operator or its tracking partner may set a cookie to record that you came from Trusted Play Guide. Third-party tracking cookies may be necessary for the effective use of affiliate links and the performance of our affiliate agreements. The casino’s own cookie policy governs those cookies once you arrive on its site.

How to manage cookies

You can accept or refuse cookies at any time. You can opt out of Google Analytics with the Google Analytics opt-out browser add-on and manage advertising personalisation in Google Ads Settings. Most browsers let you view, delete and block cookies from their settings:

• Chrome: Settings → Privacy and security → Third-party cookies / Site settings → Cookies.
• Firefox: Settings → Privacy & Security → Cookies and Site Data.
• Safari: Settings → Privacy → Manage Website Data (Mac) or Settings → Safari → Privacy & Security (iPhone/iPad).
• Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data.

If you block all cookies, some parts of Trusted Play Guide may not work as intended and casinos may be unable to credit an offer to the link you followed.

Changes to this policy

We review this policy when the services we use change. The date at the top shows when it was last updated. Questions about cookies can be sent to info@trustedplayguideuk.com.