About Trusted Play Guide

Trusted Play Guide exists to do one thing well: compare online casinos licensed in Great Britain the way a consumer report would — against a fixed checklist, with the criteria published, and with the commercial side of the business explained rather than hidden. The site is free to use, and we are not a casino: we do not take deposits, run games or hold customer funds.

How we make money

We are an affiliate. When you follow one of our links to an operator and open an account, deposit or play, that operator may pay us a fixed fee or a share of the revenue it earns from you over time. This is the only income the site has. It never costs you anything extra, and it does not change the welcome offer you receive — the terms are the same whether you arrive through us or type the casino’s address directly.

We say this plainly because it is the fair way to be read: you should know that we have a commercial relationship with some of the sites we rank, and judge our work with that in mind.

Editorial independence

Commission does not buy a position. The ranking is produced from the scoring method below and only reordered when the scores change. A casino that pays us nothing can sit at number one; a casino that pays us well can be left off the list if it fails on licensing or withdrawal testing. Any content an operator pays for directly is labelled as sponsored, and we do not accept payment for reviews.

We only feature operators licensed by the UK Gambling Commission. That is the first filter and it is not negotiable.

How we rank

• Licensing and ownership (25%) — a live UKGC licence, a clearly named licensed entity, GAMSTOP participation and a clean recent regulatory record.
• Withdrawal speed (25%) — measured from request to funds arriving, per payment method, including any pending period and verification friction.
• Bonus value and fairness (20%) — the headline offer weighed against wagering, game contribution, maximum bet, expiry and win caps.
• Game library (15%) — breadth and quality of slots, live dealer tables and providers; published RTP figures.
• Support and usability (15%) — live-chat response time, mobile performance and how easy the responsible-gambling tools are to find.

Scores are re-checked monthly. Player feedback sent to info@trustedplayguideuk.com feeds into the support score, and a pattern of complaints about a site triggers a re-test.

Long-term trust over short-term fees

A comparison site is only worth reading if it is still right a year later. We would rather send fewer people to a casino that pays quickly and treats them properly than more people to one that offers us a higher fee. If we ever get that balance wrong, tell us — the address is on the Contact Us page.

Responsible gambling

Everything on this site is for adults aged 18 and over. Gambling should be paid for from money you can afford to lose, and it should stop being fun before it becomes a problem. Free, confidential help is available 24 hours a day from the National Gambling Helpline on 0808 8020 133; our Safer Gambling page lists every tool and service we know of.